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You might as well call it the Marble Riviera: this region’s prized white rock has been shipped all over the world since ancient Roman times. Just take a look at Michelangelo’s sparkling David for proof enough of its prestige.
Its historical significance aside, there’s no replicating the Riviera Apuana landscape: nowhere else can you sit on the seashores with the magnificent backdrop of the Alps at your shoulders.
Carrara makes an apt home base for an extended holiday in the area: from here, you can easily access those fabled quarries, or get your sand and sun fix at the nearby Marina di Carrara.